‘LICENSE’: creating fear as a brand.

‘LICENSE’ is an art project, questioning marketing and how the brain gets manipulated by commercials and product branding strategy.

Smart marketing campaings responding on the political, social and economical environment that surrounds us. Just make a reflection to this era of fear we are dealing with.

In 2015 Coca-Cola made a commercial about the war in Afghanistan. A solider surprises his dad by coming home, a son announces his wife’s pregnancy to his mother, a boss gives out Christmas bonuses, and a romantic soda lover even proposes to his girlfriend, all with a little help from the iconic red bottles.

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Een gedachte over “‘LICENSE’: creating fear as a brand.

  1. Pingback: LICENSE: ‘United We Stand’. | PETER PUYPE

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