Tagarchief: globalisation

LICENSE: advertisement campaign

Establishing the brand, raising brand awareness, aggrandizing the rate of conversions/sales.

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Research: first step is to do a market research for the product to be advertised. One needs to find out the product demand, competitors, etc.
Know the target audience: one need to know who are going to buy the product and who should be targeted.
Setting the budget: the next step is to set the budget keeping in mind all the factors like media, presentations, paper works, etc which have a role in the process of advertising and the places where there is a need of funds.
Deciding a proper theme: the theme for the campaign has to be decided as in the colors to be used, the graphics should be similar or almost similar in all ads, the music and the voices to be used, the designing of the ads, the way the message will be delivered, the language to be used, jingles, etc.
Selection of media: the media or number of Medias selected should be the one which will reach the target customers.
Media scheduling: the scheduling has to be done accurately so that the ad will be visible or be read or be audible to the targeted customers at the right time.
Executing the campaign: finally the campaign has to be executed and then the feedback has to be noted.



‘LICENSE’: creating fear as a brand.

‘LICENSE’ is an art project, questioning marketing and how the brain gets manipulated by commercials and product branding strategy.

Smart marketing campaings responding on the political, social and economical environment that surrounds us. Just make a reflection to this era of fear we are dealing with.

In 2015 Coca-Cola made a commercial about the war in Afghanistan. A solider surprises his dad by coming home, a son announces his wife’s pregnancy to his mother, a boss gives out Christmas bonuses, and a romantic soda lover even proposes to his girlfriend, all with a little help from the iconic red bottles.

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Propaganda Project – MKH Biennale – Halberstadt – Germany – Aug ’16.

2 Posters made for the MKH Biennale – Halberstadt – Germany

“Ich bin, was Du vergessen hast”

“Wenn Du Deine Ambitionen hinter Dir läßt, wirst Du ein Heiler sein für alle”

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Propaganda, known today euphemistically as ‘public relations’, is the manufacturing of consent. Propaganda is the act of deliberately spreading false or deceptive information, ideas, rumors, doctrines or principles propagated by an organization or movement to help or harm a target person, group of people, movement, institution, nation, etc. It’s the distortion of information to suit a particular agenda. Along with its ‘proper’ use comes the ability to control the masses and mold the collective mind.

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whole system planning Peter Puype signs of resistance Peter Puype resistance Peter Puype punishment Peter Puype propaganda Peter Puype Opposition Peter Puype destabilizing Peter Puype brainwashing Peter Puype ANGER Peter Puype 3 FORMS OF POWER Peter Puype

EXILE TRAVEL hosts Bleri Lleshi next Tuesday, October 21th!

Political philosopher and activist Bleri Lleshi will give a talk in Peter Puype’s ‘travel agency for refugees’.

Since World War II, there have never been this many refugees. There are millions of people on the run because of wars, but since recently the amount of refugees is even greater because of natural disasters. According to numbers of the United Nations, there are 51 million refugees. Only in 2013, 17 million people were on the run. In Europe, we are convinced that all refugees of the world are coming here. However, in 2013, there were only 435.385 applications for asylum in the 28 European member states.

Instead of investing in more human and just migration policies, EU has been building fortress Europe, this is why Europe has become the most dangerous destination for people on the run. European countries and the EU have invested billions of Euros to protect their borders. On 13 October EU launched a new police operation called Mos Maiorum, which criminalizes undocumented migrants.

vitrine logo peter puype exile vitrine

See Lleshi’s latest piece on a new ‘European operation’ regarding undocumented migrants – translated in at least six languages:



EXILE TRAVEL (travel agency)

Peter Puype’s plastic work, which comprises installations, videos, drawings and graphic work, centre on social criticism. He tackles this theme head-on without restraint, which at times incurs some displeasure in some people, and thus takes a stance that leaves him as visual artist assailable but above all sharp and authentic. Puype likes to poke at our Achilles’ heel: we are continuously swayed by the illusion that well-being will be gained through freedom and democratic principles, whilst we are daily confronted with the power of capital, the manipulations of the media and attacks on independent and freethinking.

Even in provincial towns store chains are taking the place of small-scale and authentic businesses. Shopping streets are recognisable feasts packed with commercial codes. They offer certainties, fixed ingredients: some chains are omnipresent, their style, their shopping windows, their logos clearly recognisable. They show codes we are familiar with. They offer sameness too: ready-to-wear clothes are of their nature identical anywhere, the jobs vacancies displayed in the windows of temporary post offices are equally temporary, charter flight offer modern free individuals the false belief that they are free to choose their bearings. Every average travel agency has a trip to the Dominican Republic or Tenerife on offer, an enchanting reward for a year’s hard work. The Gaza Strip, Chernobyl, or Aleppo are not among the destinations. We prefer palm trees and sangria; wisp of smoke and roadblocks are firmly restricted to news broadcasts. We applaud globalisation and consumer goods and information. But we keep strangers, unlike minded people and conflicts at an arm’s length. Puype’s travel bureau, Exile Travel, leaves little room for easygoing ignorance. Travellers from all the corners of the world are arriving in our parts, often propelled by pressing issues, often in the hope of finding happiness and stability. Their journey has nothing to do with idyllic cruising. The dealing with a new culture and its accompanying codes rarely goes smoothly. Trips of this nature cannot be found in glossy brochures and cannot be booked with an overly

friendly consultant.


part 1  –  part2   –  part 3

(mail for more info and video’s : info@peterpuype.be)

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Exile Tavel in Brussels: http://inbetweenartspace.wordpress.com/2014/10/15/exile-travel-hosts-bleri-lleshi-next-tuesday-october-21th/

CATALOGUS TEKST: Peter Puype trekt in zijn plastische werk volop de kaart van maatschappijkritiek. Hij doet dat zelfs niet omfloerst of omzwachteld en neemt daarmee als kunstenaar een kwetsbare maar scherpe en authentieke plaats in. Puype nijpt graag in onze achillespees: onze blijvende waan van welstand door vrijheid en democratische principes, terwijl we dagelijks geconfronteerd worden met macht door kapitaal, mediamanipulatie en aanvallen op ons onafhankelijk vrij denken.

Winkelketens nemen zelfs in de kleinste provinciesteden grotendeels de plaats in van kleine, authentieke handelszaken. Winkelstraten zijn inwisselbare festijnen van commerciële codes. Er zijn zekerheden, vaste ingrediënten: bepaalde ketens vind je overal, duidelijk herkenbaar door hun stijl, hun vitrinekleuren, hun logo’s. Vertrouwde codes. Eenheidsworst ook: confectie is in sé overal dezelfde, de jobs in de vitrines van de interimkantoren even tijdelijk, de reizen met chartervluchten even veel illusie van eigentijdse vrije mensen om te gaan en te staan waar je maar wil. In een gemiddeld reisbureau vind je vlotjes een trip naar een Dominicaans resort of een weekje Tenerife, als lonkende beloning voor een jaartje werken. Een weekje Irakese of Syrische hel behoren niet tot het standaard aanbod. We gaan voor palmbomen en Sangria. Rookpluimen en wegversperringen laten we voor de journaals. Globalisering van consumptiewaar en informatie juichen we graag toe. Maar vreemd volk, andere mentaliteiten en conflicten houden we graag buiten de stadspoorten. In het tijdelijk reisbureau  “Exile travel” dat Puype opende in de Kortrijkstraat, is er weinig ruimte voor dat gezapige negeren. Van de vier windstreken komen reizigers aan in onze contreien, vaak op weg om heel andere en prangende redenen, in de hoop elders, ook bij ons, geluk en stabiliteit te vinden. Hun reis is allesbehalve een idyllische trip. Ook de confrontatie met een nieuwe cultuur en andere codes verloopt zelden vlekkeloos. Het zijn het soort reizen die niet geboekt worden door een breed glimlachende consulent en niet in glossy brochures belanden.

Tekst: F. Van Laere – Curator Questa

Focus TV:


Het Nieuwsblad, 22 september 2012:




June 2013, some work in progress: drawings / ideas for PhD at Poznan University. 

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