Tagarchief: subversion

LICENSE: advertisement campaign

Establishing the brand, raising brand awareness, aggrandizing the rate of conversions/sales.

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Research: first step is to do a market research for the product to be advertised. One needs to find out the product demand, competitors, etc.
Know the target audience: one need to know who are going to buy the product and who should be targeted.
Setting the budget: the next step is to set the budget keeping in mind all the factors like media, presentations, paper works, etc which have a role in the process of advertising and the places where there is a need of funds.
Deciding a proper theme: the theme for the campaign has to be decided as in the colors to be used, the graphics should be similar or almost similar in all ads, the music and the voices to be used, the designing of the ads, the way the message will be delivered, the language to be used, jingles, etc.
Selection of media: the media or number of Medias selected should be the one which will reach the target customers.
Media scheduling: the scheduling has to be done accurately so that the ad will be visible or be read or be audible to the targeted customers at the right time.
Executing the campaign: finally the campaign has to be executed and then the feedback has to be noted.

 

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‘LICENSE’: creating fear as a brand.

‘LICENSE’ is an art project, questioning marketing and how the brain gets manipulated by commercials and product branding strategy.

Smart marketing campaings responding on the political, social and economical environment that surrounds us. Just make a reflection to this era of fear we are dealing with.

In 2015 Coca-Cola made a commercial about the war in Afghanistan. A solider surprises his dad by coming home, a son announces his wife’s pregnancy to his mother, a boss gives out Christmas bonuses, and a romantic soda lover even proposes to his girlfriend, all with a little help from the iconic red bottles.

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ICONOCLASM – Mediations Biënnale – Poznan – Poland.

An Iconoclast is someone who attacks and seeks to overthrow traditional or popular ideas or institutions. Mother Mary, the Holy Virgin, is in that sense a metaphor for the Westeren ideology. This work is not only an attack on the Christian Church, it’s symbolic attack on the West. On the vernisage of the group show ‘That’s All Folks’ (2010 / Bruges / Belgium / artists: Art and Language, Carlos Aires, John Isaacs, ) the visitors could throw stones to the plaster statues of the Holy Virgin. ‘Iconoclasm’ is now on view on the Mediations Biennale in Poznan, Poland.

The visitors who threw stones are unaware about the manipulation of the artist. It’s easy to play with the consciousness of the audience on an opening night of an exhibition. They just want to be a part of it and embody the artwork. A personification, as they have made it themselves. This is also the reason why some people want to pay so much money for an art work and how capitalism works. The same mechanisms of manipulation in ‘Iconoclasm’ is to be found in all religions.

Article in ‘Flash Art’: “The most intriguing highlights of the program include a show by Belgian artist Peter Puype”  http://www.flashartonline.com/2016/10/mediations-biennale-poznan/

Article in S Z U M: “Podejście kuratorów biennale do polityczności najlepiej oddaje instalacja Iconoclasm Petera Puype. Bazująca na prostej logice „daj się skusić i rozbij Maryjkę” religijna strzelnica operowała wymownym, ale łopatologicznym przekazem.”  http://magazynszum.pl/krytyka/poznanski-standard-5-mediations-biennale-fundamental

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Propaganda Project – MKH Biennale – Halberstadt – Germany – Aug ’16.

2 Posters made for the MKH Biennale – Halberstadt – Germany

“Ich bin, was Du vergessen hast”

“Wenn Du Deine Ambitionen hinter Dir läßt, wirst Du ein Heiler sein für alle”

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